Flyer Printing - 7 Tips For Successful Flyer Advertising

Working for a printing company provides me with the opportunity to review thousands of small business flyers. I see flyers for pizza restaurants, chiropractors, auto sales, eye care, furniture - and just about every other industry you can think of. My job also provides me with the opportunity to speak directly with business owners and learn about their flyer's success or failure. Through years of design testing and old-fashioned trial and error, we have developed sure fire ways to increase the response rate for your new full-color flyers.

Although every flyer is unique and creativity is mostly a good thing, there are certain guidelines to follow that will ensure your flyer generates revenue for your business. Here are a few items to consider when developing a new small business flyer advertising campaign:

\"cheese Pizza\"

1. Headline

Your headline must draw attention and motivate a reader to take action.

Good Example: Want a Greener Lawn? Call Us!

Bad Example: Joe's Lawn Service

2. Your Services/Products

Do not simply list services - instead, show people how they solve problems.

Good Example: Got Termites? Our termite treatment is non-toxic and pet-friendly!

Bad Example: Termite and pest control

3. Branding/Enhance Your Reputation

Take the opportunity to personalize your ad and warm-up to locals.

Good Example: Our family-owned business has proudly served the Chesterfield area for 15 years.

Bad Example: Operating since 1993

4. Poor Images/Graphics

Every good flyer MUST have high-quality images that sell!

Good Example: High-resolution photos of a hot cheese pizza

Bad Example: Clip art or images taken from the internet that are not designed for flyer printing

5. Misuse of Space

Always print on both sides in full-color. Use as much "real estate" as possible with good design basics in mind.

Good Example: A blance of text, images, and branding with full contact information found easily on both sides of flyer.

Bad Example: Too much text, difficult to read, blurry images, no clear "selling point", no logo, not in full-color.

6. Poor Planning

It's easy to tell when a flyer was "thrown together" and when a company took the time to do things right.

Good Example: Check your sunday newspaper and look at the print advertisements. Most will be very concise.

Bad Example: Look at flyers or mail that you receive and instantly throw away...ask yourself - why did you throw it away?

7. Choosing the Wrong Flyer Printing Company

Always choose a fair-priced, experienced, and communicative printing company for flyer printing. Most will even send you free samples in the mail!

Good Example: A printer with references and live customer service reps that answer the phone every time you call.

Bad Example: A printing company that has poor response time or is difficult to communicate with.

Flyer Printing - 7 Tips For Successful Flyer Advertising

Chris Barr is an experienced marketing professional and graduate of Christopher Newport University. For the lowest prices on printed flyers, newspaper inserts, brochures, menus, and postcards please visit

Copyright © 2007 Taradel, LLC. All rights reserved.

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How Is Mozzarella Cheese Made?

There is a specific process that goes into making any brick of cheese. Mozzarella is just like any other, where there is a unique process that goes into making an excellent block of cheese that has just the right consistency and amount of moisture. Knowing the work that goes into making a block of cheese and the time that it takes to perfect a great ball of mozzarella cheese and have a great tasting cheese that people will be able to enjoy.

Ingredients for Mozzarella Cheese

\"cheese Pizza\"

The first thing to understand when it comes to making mozzarella is what goes into it. There are generally two types of milk that go into the cheese. There can be domesticated water buffalo milk that is used or they can use the standard cow milk. However, the water buffalo is the traditional mozzarella milk that is used, and that is why they have named some mozzarella as buffalo mozzarella. There also is rennet that is added, which helps to coagulate the milk and create the curds. These are the important ingredients that are needed to create a great ball of mozzarella cheese that will be used for a variety of great food dishes.

Process of Making Mozzarella Cheese

Once the cheese curds have been created by adding the rennet to the water buffalo milk, the process of making mozzarella cheese really begins. As the curds sit to complete a process called healing where the curds firm up, the process is in full effect. Once the curds are firm, they are cut into large pieces and are stirred up and heated so that now the curds can be separated from the whey. Once the whey has been separated, the mozzarella cheese must be formed into a ball, so the curds are put in a hoop so that a ball is formed, and the curds are not removed from this hoop until they have reached a pH level of between 5.2 and 5.5. Now, the cheese can be kneaded into the consistency we are used to in mozzarella cheese. Just like a baker forms bread into loaves, the cheese will be formed into balls and packaged so that it can be sold or used.

The process of making mozzarella is a great one to understand. There is truly some hard work that goes into making a great ball of mozzarella cheese that is going to work great with all of the best dishes for this cheese type.

How Is Mozzarella Cheese Made?

For more information on how mozzarella is made or to purchase it online visit today!

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Pizza's Mediterranean Roots

The type of pizza we have come to know is quite a bit different than it was hundreds and hundreds of years ago when it was first created using flour, oil, and spices.

Although Italian folklore claims the first pizza originated in none other than Italy, in ancient times the Greeks also enjoyed dining on unleavened breads topped with a variety of ingredients before baking. The first written reference of pizza occurred around the year 1,000 AD in Italy as circles of dough known as "picea" were topped with fillings and then baked. A few hundred years later, leavened dough was used to create the type of pizza crust we know and love today.

\"Pizza Recipe\"

Tomatoes, a common component used to make pizza today, were once widely believed to be poisonous. Also, the fruit was not even introduced to Europe by Spanish conquistadors until sometime during the 16th century and mozzarella cheese, another staple of pizza, was also still unheard of in Italy at that time.

By the 1800s, pizza was gaining in popularity and became a tourist attraction in the Naples region of Italy as word spread of this delicious food. Pizza was commonly sold from outdoor stands lined with street vendors hawking their freshly baked wares and the smell would entice visitors from all around. The very first authentic pizzeria is said to have opened in Naples, Italy around the year 1830.

Pizza in Italy also soon became a favorite fish of aristocrats and members of the royal family and it was eaten on a regular basis as the main course and also as a side dish for lunch and dinner. Interestingly enough, pizza in Italy soon became known as a rather patriotic dish as its main colors, red from the tomatoes, white from the mozzarella cheese, and green from the basil leaves, are the same as those on the Italian flag.

Kalamata and Mozzarella Pizza Recipe

What You Need

  • 1 large ball pizza dough
  • 1 tablespoon extra virgin olive oil
  • 1 cup tomato sauce
  • 1/2 teaspoon oregano
  • 1/4 teaspoon basil
  • Salt and pepper to taste
  • 2 medium tomatoes, sliced
  • 1 medium bell pepper, chopped
  • 1-1/2 cups Kalamata olives, pitted, chopped
  • 1 small red onion, chopped
  • 1-1/2 cups mozzarella cheese, shredded
  • 1/2 cup feta cheese, crumbled

How to Make It

Preheat the oven to 400 degrees Fahrenheit.

Roll out the dough on a lightly floured surface and form into a circular shape. Brush the olive oil all over the pizza dough and bake for about 8 minutes or until the crust puffs up and just starts to turn brown.

Simmer the tomato sauce and the seasonings over low to medium heat for about 15 minutes. Allow the sauce to cool for 5 minutes before spreading all over the pizza. Top with the tomatoes, peppers, olives, onions, and the mozzarella cheese.

Bake the pizza for 15 to 20 minutes or until the cheese has melted and the crust has turned golden brown.

Sprinkle the feta cheese on top of the pizza and bake for another 3 minutes.

Serves 4.

Pizza's Mediterranean Roots

Pizza recipes are great for parties, special occasions, or just for serving to a houseful of hungry kids for lunch or dinner. Whatever types of pizza you may like best you can always vary the ingredients you use slightly for a fresh, new taste. You Make the Pizza, We Help You Make It Great!

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